THE ROAD TO THE SUSTAINABILITY REPORT
In this “Good Case,” you will learn more about Brigl’s journey from cultural development to sustainability strategy to reporting. This transformation not only fulfilled the project goal of reporting, but also contributed to the shift toward a sustainable future through the development of a clear corporate mission, the integration of values into the corporate culture, and the creation of a sustainability strategy in collaboration with the Terra Institute.
Brigl AG, an international freight forwarder founded in 1925 as a South Tyrolean company near the border with Austria and Switzerland, has developed over the years into an important player in international transport and logistics and operates extremely successfully throughout the world from its headquarters in Bolzano. Eighty qualified employees take care of customers with a very personal touch, offering individual support and a high degree of flexibility.
Brigl consists of various departments that work in a coordinated manner to assist customers with all their inquiries in the areas of national and international transport, logistics, third-party warehousing, air and sea freight, and customs services.
KEY FACTS MERANO 2000
Project: Sustainability strategy and reporting
Terra customer since July 2022
Business area: International freight forwarding
Headquarter in Bolzano, Italy
110 employees
Website: https://brigl.it/en/home-en/
CHALLENGES DURING THE PROJECT
As CEO Andreas Goggi explained in the last workshop, it was initially difficult for the company to understand what the concept of sustainability could really mean for a company operating in the transport and logistics sector, apart from “buying electric trucks.”
In fact, the company is aware that its activities have a major impact on the environment, and it is easy to feel helpless. What the project achieved step by step was an understanding of sustainability that goes far beyond truck emissions. It became increasingly clear that many other aspects needed to be taken into account.
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THE TRANSFORMATION PROCESS: MISSION, VALUES, CULTURAL DEVELOPMENT, AND STRATEGY
Before starting work on the strategy, Brigl felt it was necessary to work on its culture and the intrinsic motivation of the project staff. As a result of lengthy discussions, the Terra Institute helped Brigl develop and formulate the company’s mission, i.e., what Brigl wants to achieve with its daily activities.
MISSION BRIGL
With courage, we actively plan the future and the transformation of logistics in our world, day after day.
We rely on the best technologies and continuously develop our services in order to transparently support responsible economic systems, fulfill our obligations anytime and anywhere, and ensure the continuity of our business!
IN ADDITION, THE GROUP IDENTIFIED THE VALUES THAT EVERY EMPLOYEE SHOULD UPHOLD:
- Bravery
- Respect
- Inclusion
- Gratitude
- Loyalty
From key issues to sustainability strategy
Finally, the issues that were key to the company were identified and assigned to working groups. These working groups then met regularly to develop a strategy for each issue, including goals, indicators, project ideas, and deadlines. Brigl’s key issues:
Topic 1
Employee mobility , renewable energy and energy efficiency, waste management
TOPIC 2
Process optimization, digitalization, IT management, data security
TOPIC 3
Engagement, cultural development, professional and personal development, and talent management
TOPIC 4
Sustainable Procurement
TOPIC 5
Welfare, occupational health and safety
TOPIC 6
Innovability of products and services, customer needs, packaging concepts, circular systems, industry 4.0
TOPIC 7
Alliance of values with partners and other strategic collaborations
THE PATH TO SUSTAINABILITY – BRIGL MANAGING DIRECTOR ANDREAS GOGGI ON THE PROJECT
“I am thrilled and very proud of the path to sustainability that our company has embarked on in collaboration with the Terra Institute.
The project has involved our entire organization and will continue to do so, and will certainly raise awareness of the importance of the issues involved. We have recognized that this path requires a cultural change that will make a decisive contribution to raising awareness of greater social, environmental, and economic-financial sustainability.
I firmly believe that the valuable collaboration with the Terra Institute and the ambitious project we have developed will take us a long way. This is an important first step that will add value not only for our company, but for all of us who are called upon to make a tangible and concrete contribution to this change.”
TERRA INSTITUTE CONSULTANT AND PROJECT MANAGER PAOLO AGNELLI
As an economist, Paolo Agnelli advises companies of different industries and sizes. He has profound marketing knowledge, coupled with creativity and extensive intercultural experience. He speaks several languages and is thus considered a door opener and bridge builder. As a true South Tyrolean with Sicilian roots, he effortlessly moves between Hamburg and Palermo and knows the cultural differences of these markets like no other. Growing up in a multicultural family, he quickly learned to always approach the world’s issues with open eyes and solve challenges creatively.
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