{"id":254144,"date":"2025-07-16T10:55:53","date_gmt":"2025-07-16T08:55:53","guid":{"rendered":"https:\/\/terra-institute.eu\/it\/?p=254144"},"modified":"2025-07-30T09:43:09","modified_gmt":"2025-07-30T07:43:09","slug":"fiera-bolzano","status":"publish","type":"post","link":"https:\/\/terra-institute.eu\/it\/fiera-bolzano\/","title":{"rendered":"Fiera Bolzano\u00a0"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ module_id=”temi” _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” module_alignment=”center” min_height=”622.7px” custom_margin=”|||-19px|false|false” custom_padding=”24px||44px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ module_id=”g\u00f6g-intro” _builder_version=”4.24.2″ _module_preset=”default” module_alignment=”center” custom_margin=”9px|auto||auto||” custom_padding=”23px||1px|||” border_color_top=”rgba(125,113,104,0.25)” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”SourceSans-Pro-Regular||||||||” header_2_text_color=”#3d3d3d” header_2_font_size=”32px” header_2_line_height=”1.1em” custom_margin=”||-4px|||” custom_padding=”||0px||false|false” animation_style=”fade” animation_duration=”1300ms” border_color_left=”#7d7168″ locked=”off” global_colors_info=”{}”]

Strategie innovative e impegno concreto per la sostenibilit\u00e0 nel settore fieristico<\/h2>[\/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f9f9f9″ custom_margin=”20px|||20px|false|false” custom_padding=”20px|||20px|false|false” hover_enabled=”0″ box_shadow_style=”preset3″ global_colors_info=”{}” sticky_enabled=”0″]

Contenuti<\/strong><\/h4>\n
    \n
  1. Key Facts \u2013 Fiera Bolzano<\/a><\/li>\n
  2. Sfide<\/a><\/li>\n
  3. Processo <\/span>di <\/span>trasformazione<\/span><\/a><\/li>\n
  4. La <\/span>Coordinatrice <\/span>della <\/span>sostenibilit\u00e0 <\/span>della <\/span>destinazione <\/span>parla <\/span>del <\/span>progetto<\/span><\/a><\/li>\n
  5. Il <\/span>Project <\/span>Manager Renata Rizzo<\/span><\/a><\/li>\n
  6. Contatti<\/a><\/li>\n<\/ol>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_text_color=”#428ca6″ global_colors_info=”{}”]

    Fiera Bolzano ha avviato nel 2024 una collaborazione con Terra Institute per intraprendere un percorso di sostenibilit\u00e0 che ha portato alla certificazione EarthCheck nel 2025.<\/p>\n

    Fiera Bolzano si occupa principalmente di fiere ed eventi, ed \u00e8 anche attiva nel fare della sostenibilit\u00e0 il proprio punto di riferimento strategico. Ospita fiere settoriali leader in Italia come Klimahouse e promuove attivamente prodotti e pratiche responsabili.<\/p>\n

    Il progetto ha coinvolto il Green Team aziendale per la sostenibilit\u00e0 guidato da Massimiliano Cudin, supportato da Verena Lanbacher, Verena Festi e altrei colleghe<\/em>i, con l\u2019obiettivo di strutturare una strategia di sostenibilit\u00e0 concreta e operativa.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”key” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”85.6%” global_colors_info=”{}”]

    Key Facts \u2013 Fiera Bolzano<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/terra-institute.eu\/it\/wp-content\/uploads\/2025\/04\/kind-of-project-e1706788177352.png” title_text=”kind of project” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_text_color=”#428ca6″ global_colors_info=”{}”]

    Tipologia di progetto<\/strong>: certificazione EarthCheck<\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/terra-institute.eu\/it\/wp-content\/uploads\/2025\/01\/terra-client-since-e1706779538830.png” title_text=”terra client since” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_text_color=”#428ca6″ global_colors_info=”{}”]

    Cliente <\/strong>Terra Institute da: 2024 \u2013 luglio 2025<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/terra-institute.eu\/it\/wp-content\/uploads\/2025\/01\/headquarters-e1706715111396.png” title_text=”headquarters” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_text_color=”#428ca6″ global_colors_info=”{}”]

    Sede <\/b>Bolzano, <\/span>Italia<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/terra-institute.eu\/it\/wp-content\/uploads\/2025\/04\/link-to-website-e1706788575343.png” title_text=”link to website” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_text_color=”#428ca6″ global_colors_info=”{}”]

    Link al sito<\/strong>: https:\/\/www.fierabolzano.it\/it\/were-going-green<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”herausforderungen” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#79a9b6″ global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ module_id=”vorteile-beratung” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”beratung” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” width=”116.1%” custom_padding=”||||false|false” global_colors_info=”{}”]

    Sfide incontrate durante il progetto<\/span><\/h2>\n
    <\/div>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/terra-institute.eu\/it\/wp-content\/uploads\/2025\/07\/david-bole_montagne-scaled-e1752656123428.jpg” alt=”montagne” title_text=”montagne” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

    La prima grande sfida \u00e8 stata l\u2019elaborazione di una strategia conforme allo standard esigente della certificazione EarthCheck<\/a><\/span><\/span>. <\/span>Sono state affrontate 20 aree tematiche che hanno richiesto un lavoro trasversale e impegnativo. <\/span><\/p>\n

    Una delle difficolt\u00e0 principali \u00e8 stata la gestione dei rifiuti generati durante l\u2019allestimento e disallestimento delle fiere, che spesso dipende principalmente dal comportamento degli espositori. <\/span>Fiera Bolzano <\/span>ha gi\u00e0 adottato misure innovative come l\u2019eliminazione della moquette nei corridoi fieristici, la digitalizzazione della cartellonistica, l\u2019illuminazione sostenibile, un tetto green con un alveare sopra gli uffici e uno dei maggiori impianti fotovoltaici della provincia sul tetto del parcheggio visitatori, che alimenta il Quartiere fieristico, la rete elettrica nonch\u00e9 uno dei principali hub di ricarica per veicoli elettrici in regione.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”19px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]

    Un\u2019altra sfida \u00e8 stata la necessit\u00e0 di coinvolgere attivamente gli espositori, incentivandoli ad adottare stand riutilizzabili e soluzioni circolari. Inoltre, \u00e8 stato essenziale ristrutturare processi interni, dalla pianificazione all\u2019acquisto, per allinearli con gli obiettivi legati alla sostenibilit\u00e0.<\/span><\/p>\n

    Hai <\/span>affrontato <\/span>sfide <\/span>simili?<\/span><\/strong>
    Contattaci <\/span>per <\/span>una <\/span>prima <\/span>consulenza <\/span>gratuita<\/span><\/strong> <\/span>con <\/span>uno <\/span>dei <\/span>nostri <\/span>esperti.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”#kontakt” button_text=”Contatta Terra adesso” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#428ca6″ background_layout=”dark” global_colors_info=”{}” button_text_color__hover_enabled=”off|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”transformationsprozess” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px||18px|||” global_colors_info=”{}”][et_pb_row module_id=”leadership” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”terra” _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}”]

    Risultati <\/span>ottenuti<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

    Il primo anno ha prodotto risultati significativi in termini sia di <\/span>consapevolezza<\/strong> che di <\/span>raccolta dati<\/strong>. Fiera Bolzano ha creato un <\/span>benchmark dettagliato degli impatti ambientali<\/strong> per il biennio 2023\u20132024, utile per monitorare l\u2019efficacia della strategia in atto. \u00c8 emersa, ad esempio, una criticit\u00e0 nel <\/span>consumo d\u2019acqua per visitatore<\/strong>, superiore alle aspettative, il che ha spinto l\u2019organizzazione a sviluppare una strategia mirata per ridurlo. Dal punto di vista energetico, Fiera Bolzano \u00e8 gi\u00e0 <\/span>molto virtuosa<\/strong> e proseguir\u00e0 su questa linea. Il progetto ha anche prodotto una <\/span>trasformazione culturale e operativa interna<\/strong>, portando maggiore consapevolezza sull\u2019impatto reale delle scelte gestionali e favorendo una <\/span>visione condivisa<\/strong>, orientata al <\/span>miglioramento continuo<\/strong> e alla <\/span>leadership sostenibile<\/strong> nel settore fieristico.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”goggi” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px||18px|||” global_colors_info=”{}”][et_pb_row module_id=”leadership” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”terra” _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”32px” header_3_font_size=”32px” header_4_font_size=”22px” width=”100%” global_colors_info=”{}”]

    Il percorso verso la sostenibilit\u00e0 \u2013 Thomas Mur, Direttore di Fiera Bolzano, sul progetto<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Thomas Mur” job_title=”Direttore di Fiera Bolzano” portrait_url=”https:\/\/terra-institute.eu\/it\/wp-content\/uploads\/2025\/07\/Mur-Foto-Marco-Parisi_Messe-Bozen-e1752652310188.jpg” portrait_width=”140px” portrait_height=”140px” _builder_version=”4.27.4″ _module_preset=”default” border_radii_portrait=”on|140px|140px|140px|140px” global_colors_info=”{}”]

    “Abbiamo scelto una certificazione ambiziosa che ci stimola a migliorarci ogni giorno. Per noi, la sostenibilit\u00e0 non \u00e8 solo responsabilit\u00e0 verso le future generazioni, ma anche un motore di innovazione e una leva strategica per il nostro business.”<\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/terra-institute.eu\/it\/wp-content\/uploads\/2025\/07\/FieraMesse_BolzanoBozen_RGB_Protection_Zone-scaled.jpg” alt=”Ratschings Logo” title_text=”FieraMesse_BolzanoBozen_RGB_Protection_Zone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”projektleiter” _builder_version=”4.22.1″ _module_preset=”default” background_color=”#79a9b6″ custom_padding=”3px||18px|||” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ module_id=”leadership” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”terra” _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” width=”100%” global_colors_info=”{}”]

    Consulente Terra e Project Manager: Renata Rizzo<\/span><\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/terra-institute.eu\/it\/wp-content\/uploads\/2023\/06\/Renata-Rizzo.jpg” alt=”Profilbild Alexander Schweitzer” title_text=”Renata Rizzo” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”#kontakt” button_text=”Contattaci ora” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#428ca6″ background_layout=”dark” global_colors_info=”{}” button_text_color__hover_enabled=”off|desktop”][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” width=”85.6%” global_colors_info=”{}”]

    Dopo un lungo percorso in aziende multinazionali in diversi settori, dal turismo al food <\/span>& beverage, nel ruolo di Senior Director Marketing e di Innovazione di prodotto, Renata <\/span>ha deciso di dedicarsi a tempo pieno a supportare aziende e comunit\u00e0 locali nella <\/span>definizione del percorso di sostenibilit\u00e0 pi\u00f9 adatto alle loro esigenze. La sua variegata <\/span>esperienza \u00e8 anche a disposizione dei territori e delle imprese dell\u2019ospitalit\u00e0 per <\/span>disegnare strategie, azioni, comunicazione e per supportare i processi di misurazione <\/span>del carbon footprint e di certificazione <\/span>Earthcheck<\/span>. Negli Stati Uniti ha ottenuto la <\/span>Certificazione di Success Coach e accompagna gruppi e executive managers nei <\/span>percorsi di consapevolezza e sviluppo. <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||28px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”42px” header_line_height=”1.1em” header_2_font_size=”42px” animation_style=”fade” global_colors_info=”{}”]

    Le aziende
    che ci hanno scelto<\/span><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|30px|auto||” custom_padding=”0px||0px|||” border_color_all=”rgba(125,113,104,0.25)” border_width_top=”1px” border_color_top=”#e2e2e2″ border_width_bottom=”1px” border_color_bottom=”#e2e2e2″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][wdcl_logo_carousel autoplay_speed=”1100ms” slide_count=”4″ logo_height=”109px” logo_width=”112px” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][wdcl_logo_carousel_child logo=”https:\/\/terra-institute.eu\/wp-content\/uploads\/2021\/05\/a.loacker-web-768×302-1.jpg” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/wdcl_logo_carousel_child][wdcl_logo_carousel_child 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    Hai domande o desideri il nostro supporto per sviluppare una strategia EarthCheck <\/a>nella tua organizzazione?<\/p>\n

    Prenota <\/span>ora <\/span>un <\/span>colloquio <\/span>iniziale <\/span>gratuito<\/span><\/strong> <\/span>con <\/span>uno <\/span>dei <\/span>nostri <\/span>esperti.<\/span><\/p>\n

    Ti <\/span>invitiamo <\/span>a <\/span>consultare <\/span>la <\/span>nostra<\/span> informativa sulla privacy <\/a>e i <\/span>termini e condizioni<\/u><\/a>.<\/em>\u00a0<\/em><\/p>\n

    Grazie!<\/span><\/strong> <\/span>Non <\/span>vediamo <\/span>l\u2019ora <\/span>di <\/span>ricevere <\/span>il <\/span>tuo <\/span>messaggio!<\/span><\/p>\n

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    Strategie innovative e impegno concreto per la sostenibilit\u00e0 nel settore fieristicoContenuti Key Facts \u2013 Fiera Bolzano Sfide Processo di trasformazione La Coordinatrice della sostenibilit\u00e0 della destinazione parla del progetto Il Project Manager Renata Rizzo Contatti Fiera Bolzano ha avviato nel 2024 una collaborazione con Terra Institute per intraprendere un percorso di sostenibilit\u00e0 che ha portato […]<\/p>\n","protected":false},"author":1,"featured_media":254302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34,42],"tags":[49,52],"class_list":["post-254144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-good-cases","tag-reportistica-di-sostenibilita","tag-turismo"],"yoast_head":"\nFiera Bolzano\u00a0 - Terra Institute<\/title>\n<meta name=\"description\" content=\"Fiera Bolzano ottiene EarthCheck con Terra Institute: strategie concrete, energia verde, coinvolgimento e innovazione per la sostenibilit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terra-institute.eu\/it\/fiera-bolzano\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiera Bolzano\u00a0 - 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