{"id":5475,"date":"2025-02-21T08:42:32","date_gmt":"2025-02-21T07:42:32","guid":{"rendered":"https:\/\/terra-institute.eu\/en\/?p=5475"},"modified":"2025-09-01T09:06:43","modified_gmt":"2025-09-01T07:06:43","slug":"sustainability-as-an-innovation-engine-how-knowledge-capital-becomes-a-strategic-success-factor","status":"publish","type":"post","link":"https:\/\/terra-institute.eu\/en\/sustainability-as-an-innovation-engine-how-knowledge-capital-becomes-a-strategic-success-factor\/","title":{"rendered":"SUSTAINABILITY AS AN INNOVATION ENGINE \u2013 HOW KNOWLEDGE CAPITAL BECOMES A STRATEGIC SUCCESS FACTOR\u00a0"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW201608285 BCX4\"><span class=\"NormalTextRun SCXW201608285 BCX4\">In a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">highly<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">dynamic<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">economy<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\">, ESG <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">is<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">no<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">longer<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> an <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">add<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\">-on, but <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">the<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">decisive<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">driver<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">for<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW201608285 BCX4\">future-proof<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">business<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">models<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\">. Companies <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">that<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">purposefully<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">build<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">strategically<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> deploy <\/span><\/span><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW201608285 BCX4\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">sustainability<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">knowledge<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW201608285 BCX4\"><span class=\"NormalTextRun SCXW201608285 BCX4\"> and <\/span><\/span><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW201608285 BCX4\"><span class=\"NormalTextRun SCXW201608285 BCX4\">ESG <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">strategies<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW201608285 BCX4\"><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">are<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">actively<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">shaping<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">the<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">successful<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">economy<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">of<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">tomorrow<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\">. But <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">how<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">can<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">this<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">knowledge<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">be<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">seamlessly<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">integrated<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">into<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">corporate<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">structures<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">transformed<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">into<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">measurable<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201608285 BCX4\">success<\/span><span class=\"NormalTextRun SCXW201608285 BCX4\">?<\/span><\/span><span class=\"EOP SCXW201608285 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#more&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;I want to know more! \u2193 &#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_bg_color=&#8221;#428ca6&#8243; button_border_width=&#8221;0px&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW90979946 BCX4\"><span class=\"NormalTextRun SCXW90979946 BCX4\">LEVERAGE SUSTAINABILITY AS A COMPETITIVE ADVANTAGE!<\/span><\/span><span class=\"EOP SCXW90979946 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><strong><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">The challenges of the modern business world demand sustainable and future-oriented solutions. Companies that optimize <\/span><b><span data-contrast=\"auto\">ESG criteria<\/span><\/b><span data-contrast=\"auto\"> and <\/span><b><span data-contrast=\"auto\">supply chain management<\/span><\/b><span data-contrast=\"auto\"> not only secure a clear competitive advantage, but also increase their <\/span><b><span data-contrast=\"auto\">resilience and innovative strength<\/span><\/b><span data-contrast=\"auto\"> in the long term. Already, 94% of leading companies rely on sustainable business strategies\u2014don\u2019t get left behind!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\"><\/span><\/h3>\n<h3><span data-contrast=\"auto\">SUSTAINABILITY AS A GROWTH ENGINE: HARD FACTS<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span><\/span><span data-contrast=\"auto\">\u2714<\/span> <b><span data-contrast=\"auto\">Higher profitability<\/span><\/b><span data-contrast=\"auto\">: Companies with strong ESG strategies achieve up to 7% higher shareholder returns.<\/span><span><br \/><\/span><span data-contrast=\"auto\">\u2714<\/span> <b><span data-contrast=\"auto\">Better capital procurement<\/span><\/b><span data-contrast=\"auto\">: 88% of institutional investors consider <\/span><b><span data-contrast=\"auto\">sustainability performance<\/span><\/b><span data-contrast=\"auto\"> a decisive factor for investments.<\/span><span><br \/><\/span><span data-contrast=\"auto\">\u2714<\/span> <b><span data-contrast=\"auto\">Cost reduction<\/span><\/b><span data-contrast=\"auto\">: Sustainable business models reduce operating costs by up to 20%.<\/span><span><br \/><\/span><span data-contrast=\"auto\">\u2714<\/span> <b><span data-contrast=\"auto\">Attractive employer<\/span><\/b><span data-contrast=\"auto\">: 76% of employees prefer companies with a clear <\/span><b><span data-contrast=\"auto\">ESG strategy<\/span><\/b><span data-contrast=\"auto\">.<\/span><span><br \/><\/span><span data-contrast=\"auto\">\u2714<\/span> <b><span data-contrast=\"auto\">Brand strengthening<\/span><\/b><span data-contrast=\"auto\">: 64% of consumers make purchasing decisions based on sustainable values.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But how can <\/span><b><span data-contrast=\"auto\">sustainability knowledge capital<\/span><\/b><span data-contrast=\"auto\"> be efficiently built up and strategically anchored in the company?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><strong><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#more&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Where can I register? \u2193 &#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_bg_color=&#8221;#428ca6&#8243; button_border_width=&#8221;0px&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">WHO IS THIS WEBINAR FOR?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Sustainability managers<\/span><\/b><span data-contrast=\"auto\">\u2014and everyone who wants to become one<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Entrepreneurs and executives<\/span><\/b><span data-contrast=\"auto\"> who want to be fit for the future<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Consultants and trainers<\/span><\/b><span data-contrast=\"auto\"> in the field of sustainability<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">WHEN &amp; WHERE?<\/span><span><br \/><\/span><span data-contrast=\"auto\">\ud83d\udcc5<\/span><span data-contrast=\"auto\"> On Wednesday, March 19<\/span><span><br \/><\/span><span data-contrast=\"auto\">\u23f0<\/span><span data-contrast=\"auto\"> At 4:30 p.m.<\/span><span><br \/><\/span><span data-contrast=\"auto\">\ud83d\udcbb<\/span><span data-contrast=\"auto\"> Online \u2013 via Zoom (link will be sent directly after registration below)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"><\/span><\/p>\n<p><b><span data-contrast=\"auto\">Unfortunately, you missed the webinar\u2014interested? Then contact us <\/span><\/b><b><span data-contrast=\"auto\">at\u00a0 <\/span><\/b><a href=\"mailto:at%E2%80%AFs.tauber@terra-institute.eu\"><b><span data-contrast=\"none\">s.tauber@terra-institute.eu<\/span><\/b><\/a><b><span data-contrast=\"auto\"> .\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><\/span><\/p>\n<p><span data-contrast=\"auto\">WHAT THE WEBINAR WAS ABOUT:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How <\/span><b><span data-contrast=\"auto\">ESG strategies<\/span><\/b><span data-contrast=\"auto\"> make your company more successful in the long term<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Effective methods for knowledge transfer and <\/span><b><span data-contrast=\"auto\">integration into business processes<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Practical <\/span><b><span data-contrast=\"auto\">success stories<\/span><\/b><span data-contrast=\"auto\"> from leading companies<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tools and methods for <\/span><b><span data-contrast=\"auto\">sustainable business development<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">USE ESG KNOWLEDGE AS YOUR STRATEGIC OPPORTUNITY<\/span><span><br \/><\/span><b><span data-contrast=\"auto\">Build up sustainability knowledge &amp; get started!<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><\/span><\/p>\n<p><span data-contrast=\"auto\">Find out how <\/span><b><span data-contrast=\"auto\">ESG criteria, supply chain management, and sustainability strategies<\/span><\/b><span data-contrast=\"auto\"> can transform your company!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button url_new_window=&#8221;on&#8221; button_text=&#8221;Register&#8221; disabled_on=&#8221;on|on|on&#8221; module_id=&#8221;more&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_bg_color=&#8221;#428ca6&#8243; button_border_width=&#8221;0px&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/academy.terra-institute.eu\/course\/omnibus-en&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;To the course &#8221; disabled_on=&#8221;on|on|on&#8221; module_id=&#8221;more&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_bg_color=&#8221;#428ca6&#8243; button_border_width=&#8221;0px&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"auto\">After clicking the button, you will receive a confirmation email. If you do not receive an email within 10 minutes, please also check your spam folder. If you experience any difficulties, please send an email to\u202f<\/span><a href=\"mailto:s.tauber@terra-institute.eu\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">s.tauber@terra-institute.eu<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_team_member image_url=&#8221;https:\/\/terra-institute.eu\/en\/wp-content\/uploads\/2024\/01\/Gunther-Reifer-300&#215;300-1.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><strong>G\u00dcNTHER REIFER\u200b<\/strong><\/h4>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">Co-<\/span><span data-usefontface=\"true\" data-contrast=\"none\">founder<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> and CEO <\/span><span data-usefontface=\"true\" data-contrast=\"none\">of<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> Terra Institute. His <\/span><span data-usefontface=\"true\" data-contrast=\"none\">consulting<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">focus<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">is<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> on <\/span><span data-usefontface=\"true\" data-contrast=\"none\">purpose<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> and <\/span><span data-usefontface=\"true\" data-contrast=\"none\">strategy<\/span><span data-usefontface=\"true\" data-contrast=\"none\">, <\/span><span data-usefontface=\"true\" data-contrast=\"none\">circular<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">economy<\/span><span data-usefontface=\"true\" data-contrast=\"none\">, and <\/span><span data-usefontface=\"true\" data-contrast=\"none\">sustainable<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">finance<\/span><span data-usefontface=\"true\" data-contrast=\"none\">. He <\/span><span data-usefontface=\"true\" data-contrast=\"none\">is<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> an <\/span><span data-usefontface=\"true\" data-contrast=\"none\">inspirer<\/span><span data-usefontface=\"true\" data-contrast=\"none\">, <\/span><span data-usefontface=\"true\" data-contrast=\"none\">keynote<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">speaker<\/span><span data-usefontface=\"true\" data-contrast=\"none\">, <\/span><span data-usefontface=\"true\" data-contrast=\"none\">member<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">of<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">various<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">supervisory<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> and <\/span><span data-usefontface=\"true\" data-contrast=\"none\">advisory<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">boards<\/span><span data-usefontface=\"true\" data-contrast=\"none\">, and a <\/span><span data-usefontface=\"true\" data-contrast=\"none\">lecturer<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> at <\/span><span data-usefontface=\"true\" data-contrast=\"none\">various<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">universities<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> at <\/span><span data-usefontface=\"true\" data-contrast=\"none\">home<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> and <\/span><span data-usefontface=\"true\" data-contrast=\"none\">abroad<\/span><span data-usefontface=\"true\" data-contrast=\"none\">. He <\/span><span data-usefontface=\"true\" data-contrast=\"none\">is<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> a <\/span><span data-usefontface=\"true\" data-contrast=\"none\">passionate<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">sustainability<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">consultant<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> and <\/span><span data-usefontface=\"true\" data-contrast=\"none\">combines<\/span> <span data-usefontface=\"true\" data-contrast=\"none\">innovation<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> and <\/span><span data-usefontface=\"true\" data-contrast=\"none\">sustainability<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> &#8211; <\/span><span data-usefontface=\"true\" data-contrast=\"none\">innovability<\/span><span data-usefontface=\"true\" data-contrast=\"none\">.<\/span><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member image_url=&#8221;https:\/\/terra-institute.eu\/en\/wp-content\/uploads\/2025\/09\/Kim-Y.-Muehl.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">KIM Y. M\u00dcHL<\/span><span>\u200b<\/span><\/h4>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">Kim is passionate about knowledge transfer. As an author, lecturer, keynote speaker, and <\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">trainer, he has been dealing for years with topics such as bionics, digitalization, finance, <\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">sustainability, purpose, and strategy. In addition, the former Head of Research &amp; Business <\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">Development Europe of a global fintech service provider brings extensive experience in <\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">process and project work as well as in team leadership. Today, as a Senior Learning <\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">Consultant with the Terra Academy, he accompanies companies and their people on <\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">their<\/span> <span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">way<\/span> <span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">to<\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\"> a <\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">sustainable<\/span> <span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">economy<\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\"> and <\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">work<\/span> <span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">environment<\/span><span data-scheme-color=\"@3D3D3D,,\" data-usefontface=\"true\" data-contrast=\"none\">.<\/span><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a highly dynamic economy, ESG is no longer an add-on, but the decisive driver for future-proof business models. Companies that purposefully build and strategically deploy sustainability knowledge and ESG strategies are actively shaping the successful economy of tomorrow. But how can this knowledge be seamlessly integrated into corporate structures and transformed into measurable success?\u00a0LEVERAGE [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,40],"tags":[52],"class_list":["post-5475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-webinars","tag-terra-academy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability knowledge as a strategic success factor: to the webinar<\/title>\n<meta name=\"description\" content=\"How companies turn sustainability knowledge into measurable success \u2013 find out how ESG expertise can become a growth driver. 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