{"id":5347,"date":"2025-07-29T10:53:52","date_gmt":"2025-07-29T08:53:52","guid":{"rendered":"https:\/\/terra-institute.eu\/en\/?p=5347"},"modified":"2025-11-25T15:14:45","modified_gmt":"2025-11-25T14:14:45","slug":"meran0-2000-sustainability-on-the-mountain","status":"publish","type":"post","link":"https:\/\/terra-institute.eu\/en\/meran0-2000-sustainability-on-the-mountain\/","title":{"rendered":"Merano 2000: Sustainability on the mountain"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_5,3_5″ module_id=”g\u00f6g-intro” _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” custom_margin=”9px|auto||auto||” custom_padding=”23px||1px|||” border_color_top=”rgba(125,113,104,0.25)” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”SourceSans-Pro-Regular||||||||” header_2_text_color=”#3d3d3d” header_2_font_size=”32px” header_2_line_height=”1.1em” custom_margin=”||-4px|||” custom_padding=”||0px||false|false” animation_style=”fade” animation_duration=”1300ms” border_color_left=”#7d7168″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

MERANO 2000 | A STRATEGIC ASCENT WITH VISION<\/h2>\n

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TABLE OF CONTENTS<\/strong><\/h4>\n
    \n
  1. Key Facts Merano 2000<\/a><\/li>\n
  2. The challenges<\/a><\/li>\n
  3. Results achieved<\/a><\/li>\n
  4. President and Director of Merano 2000 on the project<\/a><\/li>\n
  5. Project Manager Paolo Agnelli<\/a><\/li>\n
  6. Contact <\/a><\/li>\n<\/ol>\n

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    High above the spa town of Merano, the Merano 2000 skiing and hiking area, which stretches across the municipalities of Avelengo, Sarentino, Scena, and Meran0, looks back on an eventful and multifaceted history. For almost a century, the area has been constantly evolving, combining nature, tourism, sports, and local recreation into a unique alpine experience.<\/p>\n

    Today, Meran0 2000 presents itself as a modern year-round destination that harmoniously combines tradition and innovation. Thanks to the diversity of the area, its morphological conditions, and the numerous different interests, Meran 2000 Bergbahnen AG not only operates 7 lifts and 40 kilometers of slopes on 8 slopes, but also offers a wide range of sports and leisure activities within two seasons:<\/p>\n

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    The summer season from May to early November and the winter season, which runs from late November to mid-March. This holistic approach makes Meran0 2000 a popular destination for locals and guests alike.<\/p>\n

    In 2023, the management and marketing departments initiated a company-wide sustainability process. This is now strategically anchored in all areas and is based on five key perspectives: ecology, economy, social issues, governance, and customer focus. These pillars form the foundation of a comprehensive strategy that includes active dialogue with stakeholders such as municipalities, tourism and alpine associations, and local partners. In January 2024, the Terra Institute was commissioned to jointly develop a strategic framework based on the 17 UN Sustainable Development Goals (SDGs). In a process lasting almost a year, workshops with stakeholders were held to identify and prioritize key areas for action.<\/p>\n

    The opportunities and risks of business activities and their impact\u2014both positive and negative\u2014on the environment, society, employees, and the economy were analyzed. The findings were incorporated into the company’s first sustainability report. To measure success, key performance indicators were defined in accordance with the VSME standard, which will enable transparent and measurable development in the future.<\/p>\n

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    KEY FACTS MERANO 2000<\/h2>\n

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    Project<\/strong>: Reporting in accordance with VSME<\/p>\n

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    Terra customer<\/strong> since 2024<\/p>\n

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    Head office<\/strong> in Merano, Italy<\/p>\n

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    Number of employees<\/strong>: 50-55<\/p>\n

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    Website<\/strong>: https:\/\/www.meran2000.com\/<\/a><\/p>\n

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    CHALLENGES DURING THE PROJECT<\/span><\/h2>\n

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    \u00a9Manuel Kottersteger<\/span><\/h6>\n

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    The diversity of the region and the compilation of the associated, wide-ranging topics were an exciting challenge, as was the involvement of the many stakeholders and partners in the region. The internal approaches to sustainability in general also differed greatly in some cases, which stimulated lively discussion.
    At the same time, however, the process was also satisfying from the outset, especially in view of the realization that many areas were already pursuing a resource-saving, sustainable, and innovative approach that was in harmony with the company’s sustainable attitude.<\/p>\n

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    RESULTS ACHIEVED<\/span><\/h2>\n

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    One of Merano 2000 Bergbahnen AG’s primary goals was to protect the mountain habitat and strengthen the area’s resilience to ecological challenges. With this central concern in mind, Meran 2000 Bergbahnen AG launched a strategic sustainability process in which goals and measures for the future-oriented alignment of the company were defined.<\/p>\n

    In March 2025, Meran 2000 Bergbahnen AG published its first sustainability report<\/a>, which is based on the VSME standard<\/a> and aligned with the UN Sustainable Development Goals (SDGs). This milestone marks the beginning of a structured, company-wide approach to sustainability that integrates ecological, economic, social, and governance perspectives. The first report, developed in collaboration with the Terra Institute and local stakeholders, identifies key areas for action and sets measurable indicators to track progress. It provides a basis for communicating the company’s efforts and their impact transparently, while also informing future decisions. This framework ensures that the ski and hiking area remains a responsible, forward-looking partner for the environment and the community.<\/p>\n

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    SUSTAINABILITY IN THE MOUNTAINS \u2013 ANDREAS ZANIER, PRESIDENT OF MERANO 2000 BERGBAHNEN AG, ON THE PROJECT<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_testimonial author=”Andreas Zanier ” job_title=”President of Merano 2000 Bergbahnen AG” portrait_url=”https:\/\/terra-institute.eu\/en\/wp-content\/uploads\/2025\/08\/Merano2000_presidente_AndreasZanier.jpg” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    \u201cSustainability is a joint project that connects us all. Only together can we contribute to ensuring that the mountains remain a valuable living, economic, and recreational space for everyone in the future.\u201d<\/p>\n

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    TERRA INSTITUTE CONSULTANT AND PROJECT MANAGER PAOLO AGNELLI<\/span><\/h2>\n

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    As<\/span><\/span> an <\/span><\/span>economist<\/span><\/span>, Paolo Agnelli <\/span><\/span>advises<\/span><\/span> companies of <\/span><\/span>different<\/span><\/span> <\/span><\/span>industries<\/span><\/span> and sizes. He <\/span><\/span>has<\/span><\/span> <\/span><\/span>profound<\/span><\/span> marketing knowledge, <\/span><\/span>coupled<\/span><\/span> with <\/span><\/span>creativity<\/span><\/span> and <\/span><\/span>extensive<\/span><\/span> <\/span><\/span>intercultural<\/span><\/span> <\/span><\/span>experience<\/span><\/span>. He <\/span><\/span>speaks<\/span><\/span> <\/span><\/span>several<\/span><\/span> <\/span><\/span>languages<\/span><\/span> and <\/span><\/span>is<\/span><\/span> <\/span><\/span>thus<\/span><\/span> <\/span><\/span>considered<\/span><\/span> a door <\/span><\/span>opener<\/span><\/span> and <\/span><\/span>bridge builder. <\/span><\/span>As<\/span><\/span> a <\/span><\/span>true<\/span><\/span> South <\/span><\/span>Tyrolean<\/span><\/span> with <\/span><\/span>Sicilian<\/span><\/span> roots, he <\/span><\/span>effortlessly<\/span><\/span> <\/span><\/span>moves<\/span><\/span> <\/span><\/span>between<\/span><\/span> Hamburg and Palermo and <\/span><\/span>knows<\/span><\/span> the cultural <\/span><\/span>differences<\/span><\/span> of <\/span><\/span>these<\/span><\/span> markets <\/span><\/span>like no <\/span><\/span>other<\/span><\/span>. <\/span><\/span>Growing<\/span><\/span> up in a <\/span><\/span>multicultural<\/span><\/span> family, he <\/span><\/span>quickly<\/span><\/span> <\/span><\/span>learned<\/span><\/span> to <\/span><\/span>always<\/span><\/span> <\/span><\/span>approach<\/span><\/span> the <\/span><\/span>world’s<\/span><\/span> <\/span><\/span>issues<\/span><\/span> with open <\/span><\/span>eyes<\/span><\/span> and solve challenges <\/span><\/span>creatively<\/span><\/span>.<\/span><\/span><\/p>\n

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    THE COMPANIES
    \nTHAT HAVE CHOSEN US<\/span><\/h2>\n

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    MERANO 2000 | A STRATEGIC ASCENT WITH VISIONTABLE OF CONTENTS Key Facts Merano 2000 The challenges Results achieved President and Director of Merano 2000 on the project Project Manager Paolo Agnelli Contact High above the spa town of Merano, the Merano 2000 skiing and hiking area, which stretches across the municipalities of Avelengo, Sarentino, Scena, […]<\/p>\n","protected":false},"author":1,"featured_media":5359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39,43],"tags":[50,51,53],"class_list":["post-5347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-good-cases","tag-sustainability-reporting","tag-sustainability-strategy","tag-tourism"],"yoast_head":"\nMerano 2000: Sustainability on the mountain - Terra Institute<\/title>\n<meta name=\"description\" content=\"Merano 2000 launches a holistic sustainability process with Terra Institute and publishes its first VSME-compliant report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terra-institute.eu\/en\/meran0-2000-sustainability-on-the-mountain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merano 2000: Sustainability on the mountain - 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