{"id":3996,"date":"2023-09-26T10:32:26","date_gmt":"2023-09-26T08:32:26","guid":{"rendered":"https:\/\/terra-institute.eu\/en\/?page_id=3996"},"modified":"2024-01-31T14:19:38","modified_gmt":"2024-01-31T13:19:38","slug":"leadership-and-culture","status":"publish","type":"page","link":"https:\/\/terra-institute.eu\/en\/leadership-and-culture\/","title":{"rendered":"Leadership and Culture"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/terra-institute.eu\/en\/wp-content\/uploads\/2023\/09\/header-fichtenwald-kajack-see.webp” background_position=”top_center” background_vertical_offset=”43%” height=”390px” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” header_font=”|800|||||||” header_text_color=”#FFFFFF” header_font_size=”2.15em” background_color=”RGBA(255,255,255,0)” custom_margin=”|-7px|30px||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Leadership and Culture: Sustainable leadership and corporate culture<\/span><\/h1>\n

Inner development is the basis for successful transformation<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact now” _builder_version=”4.22.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#428ca6″ background_layout=”dark” custom_margin=”52px|||||” global_colors_info=”{}” button_text_color__hover_enabled=”off|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”temi” _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” module_alignment=”center” min_height=”622.7px” custom_margin=”|||-19px|false|false” custom_padding=”24px||44px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”SourceSans-Pro-Regular||||||||” text_text_color=”#FFFFFF” text_line_height=”1.6em” header_2_line_height=”1.1em” header_3_font=”Akrobat-Regular||||||||” header_3_text_align=”left” header_3_text_color=”#79a9b6″ header_3_font_size=”17px” header_4_font=”Akrobat-ExtraBold||||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”11px” custom_margin=”-13px||0px|||” custom_padding=”||||false|false” animation_style=”fade” border_color_left=”#7d7168″ global_colors_info=”{}”]<\/p>\n

\/ OUR OFFER<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ module_id=”sustainable-leadership” _builder_version=”4.22.2″ _module_preset=”default” module_alignment=”center” custom_margin=”9px|auto||auto||” custom_padding=”23px||1px|||” border_width_top=”1px” border_color_top=”rgba(125,113,104,0.25)” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”SourceSans-Pro-Regular||||||||” header_2_text_color=”#3d3d3d” header_2_font_size=”32px” header_2_line_height=”1.1em” custom_margin=”||-4px|||” custom_padding=”||0px||false|false” animation_style=”fade” animation_duration=”1300ms” border_color_left=”#7d7168″ locked=”off” global_colors_info=”{}”]<\/p>\n

SUSTAINABLE LEADERSHIP AND CORPORATE CULTURE<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” background_color=”#f9f9f9″ custom_margin=”20px|||20px|false|false” custom_padding=”20px|||20px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

Table of contents<\/strong><\/h4>\n
    \n
  1. Sustainable leadership and corporate culture<\/span><\/span><\/a><\/span><\/li>\n
  2. The importance of corporate culture<\/span><\/span><\/a><\/span><\/li>\n
  3. The advantages of consulting with Terra<\/span><\/span><\/a><\/span><\/li>\n
  4. Leadership as a force of culture<\/span><\/span><\/a><\/span><\/li>\n
  5. Terra’s approach to consulting<\/span><\/span><\/a><\/span><\/li>\n
  6. Culture change and change management<\/span><\/span><\/a><\/span><\/li>\n
  7. Our team<\/span><\/span><\/a><\/span><\/li>\n
  8. Contact<\/span><\/span><\/a><\/span><\/li>\n
  9. Questions & Answers<\/span><\/span><\/a><\/span><\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_3_text_color=”#428ca6″ global_colors_info=”{}”]<\/p>\n

    Sustainable transformation requires a fundamental paradigm shift: from “What’s good for our economy is also good for our society” to “What’s good for our environment and society is also good for our business”.<\/span>\u00a0<\/span><\/p>\n

    Despite clear facts about what adjustments the economy, society and politics would have to make in order to keep to the 1.5 degree target agreed in the Paris Climate Agreement, the IPCC (Intergovernmental Panel on Climate Change) reports annually report the alarming news: The gap between “recognition of the need for action” on the one hand and actual “action” socially and economically on the other is currently larger than ever before.<\/span>\u00a0<\/span><\/p>\n

    Terra Institute has been helping companies deliver on their climate promises<\/strong>, fill existing knowledge gaps, and prepare leaders for upcoming regulations for more than a decade.<\/span>\u00a0<\/span><\/p>\n

    We also help you position yourself as a strong employer brand, as young talent in particular attaches great importance to ESG (Environmental Social Governance) issues.<\/span><\/p>\n

    [\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact now ” _builder_version=”4.22.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#428ca6″ background_layout=”dark” global_colors_info=”{}” button_text_color__hover_enabled=”off|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”importance-corporate-culture” _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”3px||18px|||” global_colors_info=”{}”][et_pb_row module_id=”bedeutung-unternehmenskultur” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”terra” _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}”]<\/p>\n

    THE IMPORTANCE OF CORPORATE CULTURE<\/span><\/span><\/h2>\n

    Corporate culture significantly controls the values, attitudes and behavior of people in an organization. This has already been clearly demonstrated in many studies.<\/span>\u00a0<\/span><\/p>\n

    It influences decisions, motivations and loyalty to action within the team and is a crucial booster when it comes to achieving sustainability goals,<\/strong> meeting necessary compliance measures<\/strong> and developing innovative, resilient business models. If the planned sustainability strategy is not underpinned by a company-wide, integral awareness and linked to an authentic sustainability culture, there is a high probability that all sustainability and transformation plans will be difficult to implement, will fail, or will simply end in a greenwashing performance that is highly risky in the long term.\u00a0<\/span><\/p>\n

     <\/p>\n

    [\/et_pb_text][et_pb_button button_url=”http:\/\/eepurl.com\/iCQEhA” button_text=”Download Whitepaper %22The Moments of Truth in Sustainable Leadership%22″ _builder_version=”4.22.2″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#428ca6″ background_layout=”dark” global_colors_info=”{}” button_text_color__hover_enabled=”off|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”advantages-terra” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#79a9b6″ global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ module_id=”vorteile-beratung” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”beratung” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

    ADVANTAGES OF CONSULTING WITH TERRA FOR A POSITIVE CORPORATE CULTURE<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”7px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”beratung” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” custom_padding=”||19px|||” global_colors_info=”{}”]Managers and the corporate culture are the key levers for sustainable action<\/strong>.<\/span>\u00a0<\/span><\/p>\n

    As with all far-reaching change processes, the external transformation in corporate strategy also requires an internal development, or as Peter Drucker said more than 40 years ago: “culture eats strategy for breakfast”<\/strong>.<\/span>\u00a0<\/span>[\/et_pb_text][et_pb_image src=”https:\/\/terra-institute.eu\/en\/wp-content\/uploads\/2023\/09\/wald.webp” alt=”Wald aus der Vogelperspektive.” title_text=”wald” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

    And yet, while many companies have already set out with impact analysis, reporting, sustainability strategy<\/strong>, climate accounting and circular business model development, the topic of sustainable culture and sustainable leadership is often not yet on the agenda.<\/span>\u00a0<\/span><\/p>\n

    This carries the risk that sustainability strategies and projects may encounter resistance within the organisation, falter, end up in a superficial and risky greenwashing performance, or simply fail to reach their full potential. For those who incorporate leadership and culture development, it holds an even greater opportunity: through targeted competence building, a sustainable purpose and lived<\/span> <\/span>values<\/span><\/span>, it is possible to unleash the forces of change throughout the organisation<\/strong>, strengthen organisational resilience and secure the company’s future viability<\/strong>.<\/span><\/p>\n

    <\/span><\/p>\n

    <\/span><\/p>\n

    SUSTAINABLE CULTURE AS A COMPETITIVE<\/span> <\/span>ADVANTAGE IN THE WAR FOR TALENTS<\/span><\/span><\/span><\/p>\n

    And yet another, essential competitive advantage results from this, an attractive employer brand in the increasingly competitive labor market<\/strong>; because: A lived, sustainable corporate culture and sustainable leadership is also one of the most important factors for the formation of the employer brand. Green companies are significantly more attractive in the labor market compared to others. The Green Workplace Index 2022 clearly shows both.<\/p>\n

    <\/span><\/p>\n

    <\/span><\/p>\n

    THE TERRA APPROACH: 360\u00b0 CONSULTING AND COACHING IN ALL ASPECTS OF SUSTAINABILITY<\/h3>\n

    When working with our clients, we incorporate leadership and cultural development<\/strong><\/span> <\/span><\/strong>from the outset, ensuring the implementation of the sustainability strategy, competitive<\/span> <\/span>advantage, attractiveness, <\/span><\/span><\/span>and future viability of our clients.<\/span><\/span>\u00a0<\/span><\/p>\n

    \n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||28px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font_size=”42px” header_line_height=”1.1em” header_2_font_size=”42px” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

    THE COMPANIES<\/span><\/span>
    \nWHO HAVE CHOSEN US<\/span><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|30px|auto||” custom_padding=”0px||0px|||” border_color_all=”rgba(125,113,104,0.25)” border_width_top=”1px” border_color_top=”#e2e2e2″ border_width_bottom=”1px” border_color_bottom=”#e2e2e2″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][wdcl_logo_carousel autoplay_speed=”1100ms” slide_count=”4″ logo_height=”109px” logo_width=”112px” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” global_module=”4617″ theme_builder_area=”post_content”][wdcl_logo_carousel_child logo=”https:\/\/terra-institute.eu\/wp-content\/uploads\/2021\/05\/a.loacker-web-768×302-1.jpg” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” 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_module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”terra” _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”32px” global_colors_info=”{}”]<\/p>\n

    LEADERSHIP AS A POWER OF<\/span> <\/span>CULTURE<\/span><\/span><\/span><\/h2>\n

    <\/span><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    <\/h3>\n

    SUSTAINABLE LEADERSHIP: COMPETENCIES, VALUES & ATTITUDES<\/h3>\n

    Leaders have a critical role to play in sustainable transformation. In the way leaders see the world, how they provide vision and direction, how they solve problems, how they foster collaboration, and how they lead, lies the key to sustainable change.<\/p>\n

    \u00a0<\/span><\/p>\n

    SUSTAINABLE LEADERSHIP NEEDS ATTITUDE<\/h3>\n

    Managers have more than a purely culture-shaping role model function on the path to a sustainable company. It is much more a matter of demonstrating a personal attitude.<\/p>\n

    Their task is to also give room to uncomfortable insights, to question basic assumptions underlying our current economic system, to name conflicting goals, and to enable an open and controversial discourse in the organisation. And: to make courageous decisions.<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” width=”85.6%” global_colors_info=”{}”]<\/p>\n

    COMPETENCIES & SKILLS FOR SUSTAINABLE LEADERSHIP <\/span><\/h3>\n

    The requirements for Sustainable Leaders are correspondingly diverse. In addition to a high level of personal maturity, the following competencies are particularly important:<\/p>\n