{"version":"1.0","provider_name":"Terra Institute","provider_url":"https:\/\/terra-institute.eu\/en","author_name":"Sandra Tauber","author_url":"https:\/\/terra-institute.eu\/en\/author\/sandra-tauber\/","title":"Why metaphors are relevant in sustainability communication - Terra Institute","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"PUEEDaxpW9\"><a href=\"https:\/\/terra-institute.eu\/en\/why-metaphors-are-relevant-in-sustainability-communication\/\">Why metaphors are relevant in sustainability communication<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/terra-institute.eu\/en\/why-metaphors-are-relevant-in-sustainability-communication\/embed\/#?secret=PUEEDaxpW9\" width=\"600\" height=\"338\" title=\"&#8220;Why metaphors are relevant in sustainability communication&#8221; &#8212; Terra Institute\" data-secret=\"PUEEDaxpW9\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/terra-institute.eu\/en\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;] Why metaphors are relevant in sustainability communication Metaphors play an important role in successful, but also unsuccessful sustainability communication. We are familiar with metaphors from literature, but also in everyday use. These include metaphors such as: &#8220;Breaking someone&#8217;s heart&#8221; or &#8220;Looking for [&hellip;]"}