{"version":"1.0","provider_name":"Terra Institute","provider_url":"https:\/\/terra-institute.eu\/en","author_name":"francescoromito","author_url":"https:\/\/terra-institute.eu\/en\/author\/francescoromito\/","title":"MISSION STATEMENT WAS YESTERDAY, PURPOSE IS TODAY - Terra Institute","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"o1cl4XjSTh\"><a href=\"https:\/\/terra-institute.eu\/en\/mission-statement-was-yesterday-purpose-is-today\/\">MISSION STATEMENT WAS YESTERDAY, PURPOSE IS TODAY<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/terra-institute.eu\/en\/mission-statement-was-yesterday-purpose-is-today\/embed\/#?secret=o1cl4XjSTh\" width=\"600\" height=\"338\" title=\"&#8220;MISSION STATEMENT WAS YESTERDAY, PURPOSE IS TODAY&#8221; &#8212; Terra Institute\" data-secret=\"o1cl4XjSTh\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/terra-institute.eu\/en\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/terra-institute.eu\/en\/wp-content\/uploads\/2025\/07\/geranimo-WJkc3xZjSXw-unsplash-scaled-e1712160689840-2.jpg","thumbnail_width":2560,"thumbnail_height":1706,"description":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.2em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;] NOWADAYS, IT IS STANDARD FOR COMPANIES TO HAVE AND COMMUNICATE A MISSION STATEMENT. IT IS ALSO COMMON FOR COMPANIES TO DESCRIBE THEIR VISION, MISSION AND VALUES. BUT WHAT DOES [&hellip;]"}